Laura Gangemi has designing in her blood, growing up around her grandmothers who were seamstresses, they used to create pieces together to go to family functions.
But just last year the Brisbane based designer launched Rudi Miro, a collection that contains pieces that will hope to transcend time and survive amongst throwaway fashion and short lived trends.
Laura came up with the idea after travelling, “I was finding that I was using a lot of the same things and it made me realise that I had to declutter my life, and I needed key timeless pieces in my wardrobe that could take me through different seasons.”
“It was just really crucial for me to stay minimalist, I then started realising that there were other women similar to me and so then decided to create the collection,” Laura said.
With fast fashion becoming a prominent issue that’s being continuously debated on, Laura believes that through education and support there can be a change.
“We need to address the fact that less is sometimes more and quality is better than quantity,” Laura said.
“I’m not saying that you’re not allowed to buy trend pieces or anything, but there’s nothing better than having all those timeless styles to go back to, and you’ll find that they’ll end up being your faithfuls, they’ll never let you down.”
Throughout starting her business Laura said that the biggest lesson that she’s learned is to always remain positive.
“There are days where it feels like everything is all too hard, and I’ve really learned to remind myself that failures are only lessons and that you can only get better each and everyday. It’s definitely been an emotional rollercoaster but you have to keep reminding yourself that you can do it,” Laura said.
Laura’s proudest moment comes down to actually taking the leap and starting Rudi Miro.
“It’s something that I’ve always wanted to do and there were many years where I was afraid, in all my years of working I’ve had this underlying feeling of wanting to start my own label and then timing struck right, it took a lot of guts to actually quit my job and actually give it a go.”
Laura believes in the forever wardrobe and that Rudi Miro is the perfect start in creating a timeless wardrobe.
“In a fast fashion world I think it’s crucial to come back to the roots of fashion and that timeless style, I’ve just always loved it. Growing up around my mother’s clothes I realised how something can have so much longevity.”
“From wearing clothes as a teenager which my mum had worn in the 70’s, all those things were adding up to me and it made me realise that there is such a thing as a forever wardrobe.”
Laura describes Rudi Miro as timeless, chic and effortless, and while still constantly designing she is also trying to target the overseas market especially considering her clothes are trans seasonal.
“More brand growth, exposure and educating women on the style of dressing,” Laura said.
Published on May 1, 2018 on She Society